AI and automation for marketing, sales and GTM

I’m passionate about bringing AI into real, revenue-driven work — not just talk. On this page, you’ll find the AI-powered tools, experiments and GTM builds I’ve created or actively developing across product marketing, content generation, growth experimentation and sales enablement. This is where I share what I build, how I think, and how I use AI to make go-to-market teams faster, more focused and more effective.

My AI and automation experience

I’ve used AI actively in my work since 2023. First it was more short text copy editing, now it’s part of my everyday work in different ways. I’ve built custom GPT’s at my work for example created Sales Offer Generator. In addition I’ve done for example these:

Lightweight B2B signal intelligence engine for European B2B SaaS
https://european-saas-signals.lovable.app/

The system pulls news via RSS, filters for relevant companies, enriches each signal using AI (company, stage, HQ country, GTM insight, confidence score…), stores it in Airtable, and surfaces it in a live UI with sorting and pagination. The pipeline was built with Make.com.

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Competitive Intelligence Platform

A tool that helps marketers quickly understand how competitors position themselves in the market. Later versions could add more data sources like job postings (to see where competitors are investing), ad campaigns, customer reviews, and social media presence.

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Parent Ops System™ 😁

I built this system using Google Apps Script, Google Drive, Google Sheets, Google Calendar, and the OpenAI API.

Part of the work is manual as there is no simple access to Wilma system for school messages. Once a week, the system uses AI to read the school messages, extract important events (like exams or hobbies), calculate the correct dates, and store them in Google Sheets. It also reads events from our shared family Google Calendar. Every Sunday, the system automatically combines everything and sends a weekly summary email for the coming week and ads the missing events to the calendar. Posted about this to LinkedIn.

Good reads

Here’s some good reads about AI and marketing. A good way to store them for myself as well 😉