Hi there 👋
I’m B2B/B2C-marketing professional with 15 years experience in marketing and sales. I’m passionate about getting customer insight with different research methods and using this knowledge to optimize the whole customer lifecycle to boost conversions and retention. At the moment I’m working in a Finnish SaaS company called Aiven as a Growth Marketing Manager and I’m responsible for the growth experimentation process.
I’m versatile marketing talent with analytic and strategic mindset. I’m curious to always learn more and challenge the status quo. I have very systematic way of working and I always want to put my hands in the mud.
I’m a mother of two. I have a 4 year old daughter and a 6 years old son. I live in Vantaa, Finland.
I love going outdoors, walking in the woods, going to fleamarkets, listening to music, reading/listening books, watching good series, dancing and cross-country skiing in the winter
Most of the content in this site is in finnish (atm).
Resources on growth experimenting
Before starting and during my first months at Aiven as a Growth Marketing Manager I red a lot of articles, listened to podcasts and watched videos on growth experimenting. I have documented the best ones to this article, that I update every time I find something useful.