B2B-Marketing | Operational Excellence | leadership
Part 2 In part 1, I focused on what happened mostly behind the scenes: building an AI-powered GTM intelligence engine that could ingest signals, extract meaning, enrich context, and structure everything in a reusable way. Part 2 is about what happened next: taking that backend system and turning it into something visible, usable, and shareable. [...]
As the digital landscape continues to evolve, the role of developer marketing has gained immense importance. It's a unique and rewarding position that combines technical expertise with creative communication. In this blog post, I'll delve into what my role as a developer marketer.
Focus most of your sales, marketing and customer success efforts to your most valuable customers all the way from making them aware of our existence to retaining them and selling them more. This is where the success lies in all companies but especially for high growth start-ups where you need to bring results to your investors fast.
Best growth experimenting resources gathered from a growth marketer to another ❤ Videos, articles and podcasts. All you need to know especially when you are fairly new to growth experimenting.
Mitä kaikkea kasvumarkkinoinnin strategi tekee työkseen ja millaisia ominaisuuksia strategilla pitäisi olla? Mitä työnkuvaa kuuluu? Ainakin asiakkuuden hallintaa, strategian laatimista ja kasvuun johtavien toimenpiteiden suunnittelua sekä mittaamista. Luonteenpiirteenä sopivassa suhteessa analyyttisyyttä ja luovuutta.
Petra Lylander 