I got the change to be a guest on Experiment nation podcast late 2021. It was so much fun!
Category: Saas marketing
Why does a high growth Saas start-up need to know their ideal customer profile (ICP) and how to use this knowledge for success?
Focus most of your sales, marketing and customer success efforts to your most valuable customers all the way from making them aware of our existence to retaining them and selling them more. This is where the success lies in all companies but especially for high growth start-ups where you need to bring results to your investors fast.