Petra Lylander

AI-Powered marketing | Operational Excellence | leadership

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Tag: Growthexperimenting

Saas marketing

Documentation and process in acquisition growth experimentation

December 29, 2021February 25, 2026by petralylanderLeave a Comment on Documentation and process in acquisition growth experimentation
Documentation and process in acquisition growth experimentation

I got the change to be a guest on Experiment nation podcast late 2021. It was so much fun!

Markkinointi

The best growth experimenting resources to get you started

August 9, 2021March 18, 2022by petralylanderLeave a Comment on The best growth experimenting resources to get you started
The best growth experimenting resources to get you started

Best growth experimenting resources gathered from a growth marketer to another ❀ Videos, articles and podcasts. All you need to know especially when you are fairly new to growth experimenting.

About me

I’m a seasoned B2B- marketer and operations-focused professional.

Mom of two. Gym rat. Also enjoy x-country skiing, biking, dancing and many other sports occasionally. Good books and series. Sustainable choices.

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Petra Lylander kasvumarkkinoija

 

Blog

  • Competitive Intelligence Platform: Building an AI-Powered Competitor Analysis Tool February 25, 2026
  • European SaaS Signals: Building an AI-Powered GTM Intelligence Engine February 18, 2026
  • Inside the World of Developer Marketing: Role, Responsibilities, and Rewards November 30, 2023
  • Documentation and process in acquisition growth experimentation December 29, 2021
  • Why does a high growth Saas start-up need to know their ideal customer profile (ICP) and how to use this knowledge for success? December 16, 2021

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