How I build a tool that helps quickly understand how competitors position themselves in the market.
Competitive Intelligence Platform: Building an AI-Powered Competitor Analysis Tool
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European SaaS Signals: Building an AI-Powered GTM Intelligence Engine
What I Built A system that automatically monitors what's happening in B2B SaaS companies across Europe — funding rounds, product launches, hiring activity, market moves — and turns that noise into structured, scannable insights. Instead of manually following dozens of news sources and trying to spot patterns, this tool collects signals, extracts what matters, adds [...]
Inside the World of Developer Marketing: Role, Responsibilities, and Rewards
As the digital landscape continues to evolve, the role of developer marketing has gained immense importance. It's a unique and rewarding position that combines technical expertise with creative communication. In this blog post, I'll delve into what my role as a developer marketer.
Documentation and process in acquisition growth experimentation
I got the change to be a guest on Experiment nation podcast late 2021. It was so much fun!
Why does a high growth Saas start-up need to know their ideal customer profile (ICP) and how to use this knowledge for success?
Focus most of your sales, marketing and customer success efforts to your most valuable customers all the way from making them aware of our existence to retaining them and selling them more. This is where the success lies in all companies but especially for high growth start-ups where you need to bring results to your investors fast.
Petra Lylander 